COLLARTS
I was responsible for managing and producing all online content and social media for Collarts (The Australian College of the Arts).
During my tenure as Content & Social Media Manager, I successfully expanded Collarts’ social media audience across multiple platforms, driving community engagement and the generation of new leads through branded content.
2017—2021
HIGHLIGHTS
I led the content and social media roll-out of the 2020 rebrand campaign.
Collaborating with creative agency The Company You Keep and video agency Banalarama, in 2020 we launched campaign The Future Bold. The Future Brave. The Future Now. and rebranded Collarts.
I managed and produced all content and social media part of the campaign. This included pre-production and video production, asset creation (digital ads, email templates, GIFs, photography, etc.), website and social roll-out, copywriting (digital ads, web, SEO, socials, etc.) and distribution.
I was responsible for Collarts’ largest-ever YoY social media growth and lead generation.
Between 2019—2020, 26.7% of website users originated from Social and 15.4% from Email. This means 42.1% of total users were engaged by my organic social media work and online content.
Looking at website stats, total sessions via social media were up 51.56% YoY when I was Content & Social Media Manager.
I created scroll-stopping blog content that resonated with Gen-Z audiences.
The Collarts blog gained a 55.5% YoY increase in total views between 2019—2020 and averaged a session duration of (a benchmark and KPI-shattering) 3 minutes.
In addition, 11% of all contacts who read the blog were compelled to enrol. Talk about good writing.
I managed all social and digital channels, including a private Facebook group of 2,000+ users.
Leading a small team, I managed Collarts’ content on Hubspot and public/private social media channels.
In my day-to-day, I was responsible for managing a private Facebook group of 2,000+ users, where I introduced group rules and moderation that championed safety and inclusion.
This Facebook group was key in our crisis comms for COVID-19, as I was responsible for reaching out to our community beyond the traditional avenues of SMS and email.
I assisted in our migration to Hubspot, a new CRM.
In 2020, we implemented new marketing and website updates. Moving away from Wordpress and updating the template to suit the rebrand, I assisted in the rollout to content management system, Hubspot.
During this time, I championed and refined Collarts' tone of voice, creating multiple email workflows and email templates for Hubspot that kept in line with our new brand guidelines.
I worked collaboratively with our Partnerships team, creating on-the-ground content.
During my time at Collarts, I worked closely with the Partnerships & Events team. From creating communication strategies to reporting on social media campaign performances, I worked collaboratively to deliver seamless experiences that strengthened Collarts’ industry connections and reputation.
Capturing content on the ground, I produced suites of work, documenting Falls Festival, Melbourne Fashion Week, UNIFY Gathering and more.
VIDEO PRODUCTION
EDITORIAL
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HOW DAMIELOU FOUND HER COMMUNITY
When Damielou began creating YouTube videos in her bedroom, she never anticipated the joy it would bring people.
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THE BENEFITS OF DOING ABSOLUTELY NOTHING
In the era of idolising hustle culture, the deliberate action of “doing nothing” can be radical. Here’s why it matters.
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ALECIA MOSTERT IS FRONT & CENTRE AT DENFAIR
Meet Alicia Mostert, the Collarts student channeling user experience and sustainability into meaningful design.
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ALUMNI IJALE WANTS YOU TO LOOK INWARD
As IJALE, Music Production alumni Jerry Agbinya is fanatical. "I knew from the jump that I was taking more of a riskier route.”
PHOTOGRAPHY
