THE AUSTRALIAN COLLEGE OF THE ARTS (COLLARTS)
The Future Bold. The Future Brave. The Future Now.
In 2019, I had the opportunity to create, produce and collaborate on Collarts’ new brand direction and video campaign, The Future Bold. The Future Brave. The Future Now. I assisted in the production and creative direction of the campaign, and was responsible for the content and marketing strategies around the launch.
Building strong relationships with six students, I fostered the connections between talent and crew from ideation to completion. From leading the voiceover interviews to liaising with creative agenencies, I produced many elements of the campaign that were integral to its’ success.
Exploring my passion for cause marketing and community engagement, I also created all social media content for the campaign including; web and landing pages, newsletters, images, digital graphics, ad banners and more.
SPECIAL THANKS TO
Collarts students Anniemae, Damielou, Jacinta, Jerry, Reyann and Toyah;
& Vanessa, Jesse, Jason, TCYK, Banalarama & Kewl Studio
FULL VIDEOS & BEHIND THE SCENES BELOW